Investing time, energy and money on getting educated in digital marketing is one of the best investments you are ever going to make @@@@ by mentor Deepak Kanakaraju.
Whether you wish to starts a career as an internet marketer, become a growth hacker or build a massive online business and become a millionaire, you need to have a grasp of the fundamentals of digital marketing.
As Internet continues to disrupt every industry under the sun, it is now obligatory to understand how it works and how you can promote products and services on it.
This is one of the many reasons why I love online business . They are the future…
Many friends asked me how you start your digital marketing journey , then I told them, I started my digital marketing internship by Digital Deepak, and I also give succession to my friends if you want to join digital marketing internship you can apply for Batch 5, link tohttps://deepak.me/internapply
What Is Marketing ????
Marketing is the process of interesting potential customers and clients in your products and/or services. The key word in this marketing definition is “process”; marketing involves researching, promoting, selling, and distributing your products or services.
Marketing is very important in today’s world. If you would like to sell something, then you need to promote it properly. There are lots of options available in the market for the same product and the one that sells well is the one that is promoted well. Unless and until people are aware of a new service or product, they will not be able to know about it and decide whether to buy it or not. This promotion is done through well thought of strategy, which is covered under marketing. Let us explore more about marketing in this article.
Marketing involves different stages and methods. The old method of marketing included making promotional pamphlets and distributing them in the nearby area. For example, if you like to promote your new store in and around your area, you can make some informational and attractive pamphlets and distribute them within the region around your place and people would come to know about it. This is a traditional and old method of marketing.
“Good marketing makes the company look smart. Great marketing makes the customer feel smart.” — Joe Chernov
Nowadays, with technology, the ways in which products and services are promoted have also changed drastically. People like to rely on technology and promote their product or service through digital modes like WhatsApp, Facebook and other social media like Youtube, Twitter and through online marketing like Search Engine Optimization and by advertising on the internet.
With the increased internet users, heading to this new technology of digitilisation. Employment opportunities can be experimented in Digital marketing. Students can make way through this to success. Its the new norm and supports everyone for regular income.
1. Types of Markets
2. Traditional Marketing VS Digital Marketing
3. CATT Funnel, Integrating Digital Marketing
4. The Power of Personal Branding
5. Future of Digital Marketing
Types Of Markets
1. Consumer market
These are those where we sell directly to the consumers. Directly means if we are selling a phone, we sell it directly to consumers.
Amazon sells directly to consumers, so it is a consumer marketplace. There are many other platforms like Big Bazaar, where consumers directly take the services. There is no big thing there wherever consumers directly take the services, we call it Consumer Market.
2. Business Market
These are those where we deal directly with the business, which means our product is used by the business. So what comes under this? Like office cubicle which will be taken only by the office, not others. Some specific stationery, letterheads, visiting cards. All these come under B2B where two businesses are interacting and exchanging their products and services. So this is known as B2B Marketplace.
3. Global Market
Global market is like any MNC which does not sell product only in 1 country. It tries to expand in multiple countries.
Let’s take an example of MI. MI launches its phone first in China, then it finds its audience about where will its products is sold. And it starts selling its services at those places. The most important thing in the Global market is to analyse what is the need of a country. What products or services can fulfil them?
4. Government market
Last is the non-profit or government market. Now, what is this? Where we sell directly to the government or some non-profit organization, then that is known as a non-profit market. So the prices or margins in the non-profit market are very less.
We have the keep the margin minimum so that we can survive in that competitive environment. So if any company will sell the product in Anganwadi , it will be sold at very cheap rates as they know that supply is in bulk
Traditional vs Digital marketing
“Digital marketing allows marketers to keep up with the latest trends online, therefore remaining relevant to customers “
The gap between digital marketing and traditional marketing is endless. Every entrepreneur knows that both strategies generate good results considering the concept of each business, however, the digital era expands like gunpowder and brand-consumer interaction is decisive for loyalty, an extra point for digital marketing!!!!
Digital Marketing – this is a popular word. Nowadays, everyone wants to know how to become a Digital Marketer.
Digital marketing covers all marketing efforts that use the internet or electronic device. Business owners grasp digital channels such as social media, search engine, email and other websites to connect with customers. This shows that the era of the internet has its influence in every field of life. Digital marketing includes platforms like:
? Social media like Facebook, Instagram or Twitter
? Paid pop-ups
? Promotional ads and emails
Traditional marketing is the most common mode of marketing that has been used since the beginning of marketing. This includes:
? Ads in weekly magazines
? Billboard and flayers
Benefits of Digital over Traditional Marketing
Radio, television and newspaper ads cost a lot. On the other hand, online marketing saves the budget of the customer and gives him more financial benefits.
Television ad and newspaper advertisement in town are going to cover the majority of the people. Any mean of traditional publication is limited to a specific locality. Whereas online ads can reach out to the widespread population,even the entire world.
In traditional marketing, you cannot interact with your target audience. You need to wait out for the response to decide your next step. This is a tedious and long process.
Digital marketing allows its user to engage their customers in real time. You can discuss your company or brand with the audience immediately. This engagement helps you to attract your actual target.
Online marketing has the edge over traditional marketing since it can give quick results, while the other keeps you waiting for long before showing results. With digital marketing, you can view and measure everything such as numbers of visitors, conversion rate, interested audience, bounce rate, and profit too with ease.
The Four Pillars of Successful Performance Marketing
Successful performance marketing needs a strong background of framework and research. There are four main pillars that make up a solid performance marketing framework. They are website traffic, website conversion, customer value, and tracking. A proper framework will help set your goals in place. Who do you want to reach, and what do you want them to do?
What is Marketing Funnel?
A marketing funnel is a collection of stages that prospective customers move through with the first stage being the awareness stage. Marketing funnels were designed to push these potential customers through the buyer’s journey to ultimately purchase a brand’s products or services.
What is the CATT marketing Funnel?
With content you are attracting attention of the people and building trust. And due to trust they place in you, you can get audience to transact and buy your offering
Wealth = n^ CATT
1) Niche: You wealth and success depends upon the niche you choice.
2) Content : As per we know content plays a key role in capturing people attention and creates utility in live of people and start trusting to the brand.
3) Attention : Attention is created when would give right product in right way in right positioning and do not follow any mal practices than proper servicing to the client in efficient manner will create huge appeal for a product. You can create brand value in market and people start identifying your product and services.
4) Trust: Trust is a biggest factor in any business if people loose trust in you, your brand your product they will never come back again and use your products and services. Building trust takes time but once it’s created you can convert that trust into transaction and scale up your business.
5) Transaction: Any Entrepreneur should not be worrying in having transaction from the client when you follow the above process of Creating Content, Creating Attention, Building Trust and Transaction will automatically happens.
How to choose the right niche???
Niche = Combination of Talent + Passion + Market opportunity
A niche is a small segment of a market that should be a combination of your passion, talent and market opportunity. If you choose something in which you are not interested, then it is not going to work. Always choose a niche that is a combination of these three elements. If you enjoy doing something, just get better in it, and then you will enjoy it even more, which increases your chances of success.
The 3 Major Niches
Get 1000 customers who will pay Rs 10,000 = Total Earning Potential 1 Crore.
you can get 10000 Customers who will pay Rs 1000 = Total Earning Potential 1 Crore.
Integrated Digital Marketing Framework
“Content marketing represents the gap between what brands produce and what customers actually want”
Integrated marketing communication plays an essential role in delivering a unified message to end-users through various channels and thus has better chances of attracting customers.
Integrated digital marketing starts with content marketing because the content is the foundation of everything on the internet. Without content, you have nothing to share on social media without content you have nothing to send on email without content search engine do not have anything to rank and content is basically very important.
Integrated digital marketing is all about the creating quality content and then marketing it through different digital mediums. In integrated marketing, content is most important which drives the integrated digital marketing. Email marketing, SEM, SEO, paid advertising, selling and content marketing is all interconnected with each other and showed us a strategy which when implemented can produce great results.
For example, you can see that from paid advertising it’s sending people toward email and once you have your prospects email ID and name then you can reach out to them and educate about your product and service and you can convert that prospects into your paying customers.
The Power of Personal Branding
A personal brand becomes an influencer and a brand ambassador for the companies that they run.
The first thing to keep in mind is that when we talk about personal branding, we mean a different concept of the corporate identity of a brand.
Personally, I don’t think I have to say that I firmly believe in the power of a strong personal brand. It is one of the most important pillars of my digital marketing strategies.
“An important part of strengthening a personal brand is the correct use of communication channels.”
Let’s take an example of Mr.Deepak Kanakaraju , he has started everything with a Facebook group, where he shared his knowledge of Digital Marketing and Blogs. He created his own brand and online presence which help him to gain more trust. Now people know him as a Digital Deepak.
The Evaluation of a Personal Brand
Learn : Learn a new skills through concepts,facts and procedures.Understand the concepts.Remember the facts and practice the procedures.
Work : Put you new founds skills to work.Go from practice to implementation.implementing it in the real world will give you better understanding.
Blog : Write about what you have learned and experienced through your work .when you write,You understand it better,but you will also start building your personal brand.
Consult : Now you have a personal brand through your blog,have work experience and have learned the fundamentals,start consulting other businesses instead of working for them.
Mentor : Mentor others who wants to become like you. Mentoring will help you scale your understanding to a whole new level.
Startup : Start your own product or service business with the understanding that you have developed about the market ,the problem an your own skills.
“Marketing + Technology = Digital Marketing” — Digital Deepak
I had already read his post on the Future of Digital Marketing much before joining this internship. But it was altogether a next-level experience while listening to him speaking about this topic.
Below are some key points I have noted
1. Marketing + Technology = Digital Marketing
3. Digital Marketing will not die because Marketing will not die.4
4. The world is moving toward digital, consumer behaviors are changing.
5. Monitor your activities anytime.